(850) 638-0388

Prosperity Through Growth

Southern Financial Group

Helping our clients closer to their financial dreams.

We know how imperative the right financial decisions are to helping you reach your goals which is why we have extensive knowledge.

Wealth Management & Financial Planning


Southern Financial Group is seasoned with two teams with over 40 years of experience that share one philosophy. We strive to be your trusted advisor by getting to know you, understand your goals, and provide guidance on financial decisions to achieve your dreams. Our firm is dedicated to truth, accuracy, a strong work ethic, and exceptional service. Simply put, our focus is you.


Together, we develop a comprehensive plan that is focused on your goals. We provide you with your financial analysis and discuss our recommendations. From there, we guide and educate you on how to implement our recommendations. Annually, or as often as you like, we will have meetings to assess your progress towards your goals and make any adjustments as necessary.

Financial Education

It is of the utmost importance to us to be proactive and knowledgeable in the financial industry. We are committed to staying up-to-date on relevant tax, estate and social security laws in order to provide you with the best financial advice for your particular situation. Thus, we can present the most up-to-date products that are available to provide a financial plan suited to your needs.

Our Mission Is to Build the Foundation of a Secure Future

*Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Financial Advisor is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of Financial Advisor by any of its clients. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser.


Chipley Office

Josh Parrish

Josh Parrish is a well-known registered representative in Northwest Florida. With extensive knowledge in the insurance...

Felicia Granger

Advisor's Assistant
Felicia Granger joined the Southern Financial team in 2015. As an Administrative Assistant, she provides support for...

Jessica Campbell

Administrative Assistant
Jessica Campbell joined the Southern Financial team in 2020. As an Administrative Assistant, she provides support for...

Dothan Office

Harry Wayne Parrish

Advisor and Founder of Southern Financial Group
Well known throughout the Southern region, Mr. Parrish has been serving clients for well over 20 years...

Jamie Godwin

Advisor’s Assistant and Office Administrator
Jamie joined Southern Financial Group in 2018. She has over 10 years of financial experience...

About Us

Simply put, we strive to be our client’s trusted registered representative.

We are dedicated to providing investment management and strategic wealth planning to you. Our primary focus is to provide unbiased opinions that are designed to achieve long term investment results. We do this with the highest levels of trust, integrity and respect while always collaborating using a team approach.

Southern Financial Group was established in 2006 from the merger of Parrish, Cox, & Associates with Easterling & Associates, bringing together two seasoned teams with 40+ years combined experience. By partnering with an independent financial services company, we offer a broad range of investment opportunities without the corporate agenda. We have two area offices, and every account is overseen locally by a founding partner.

Chipley Location Address

Southern Financial Group
934 Main Street
Chipley, FL 32428

Chipley Location Phone

Phone: (850) 638-0388
Fax: (850) 638-0205

Dothan Location Address

Southern Financial Group
256 Honeysuckle Road, Suite 9
Dothan, AL 36305

Dothan Location Phone

Phone: (334) 699-4051
Fax: (334) 699-1579

Navigating a Financial Crisis

During a crisis, you need answers, and your financial advisor knows this. It is a scramble to find the right information, and sometimes you do not even know whom to call. So, what do you do? Well, luckily for you, we have spent some time thinking about this and have...

Check the background of your financial professional on FINRA's BrokerCheck

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker - dealer, state - or SEC - registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

Securities offered through J.W. Cole Financial, Inc. (JWC). Member FINRA/SIPC. Neither J.W. Cole Advisors, Inc. (JWCA) or J.W. Cole Financial, Inc. (JWC) nor its representatives provide legal, tax preparation or accounting advice. Persons who provide such advice do so in a capacity other than as a registered representative of (JWCA/JWC). Southern Financial Group and JWC/JWCA are not affiliated entities.

Registered Representatives of J.W. Cole Financial, whose identities and associations with Southern Financial Group are disclosed on this site, may only conduct business with residents of the states and/or jurisdictions for which they are properly registered. Therefore, a response to a request for information may be delayed. No information provided on this site is intended to constitute an offer to sell or a solicitation of an offer to buy shares of any security, nor shall any security be offered or sold to any person, in any jurisdiction in which such offer, solicitation, purchase, or sale would be unlawful under securities laws of such jurisdictions. Please note that not all of the investments and services mentioned may be available in every state.

JWC Financial Disclosures - JWC Advisor Disclosures