Prosperity Through Growth
Southern Financial Group
Helping our clients closer to their financial dreams.
We know how imperative the right financial decisions are to helping you reach your goals which is why we have extensive knowledge.
Wealth Management & Financial Planning
Experience
Partnership
Financial Education
There are many financial products in the market, and so choosing the ones that best meet an individual client’s needs can be complicated. Informed decisions about the products in any portfolio are best made after an assessment of individual needs. After meeting to do this, you are better informed when the time comes to choose from a comprehensive suite of products and services and select those that address your unique situation.
Retirement & Income Planning
Investments
Estate Planning
Life Insurance
Health Insurance Planning
Our Mission Is to Build the Foundation of a Secure Future
*Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Financial Advisor is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past endorsement of Financial Advisor by any of its clients. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser.
Future
Chipley Office
Josh Parrish
Felicia Granger
Jessica Campbell
Dothan Office
Harry Wayne Parrish
Jamie Godwin
About Us
Simply put, we strive to be our client’s trusted registered representative.
We are dedicated to providing investment management and strategic wealth planning to you. Our primary focus is to provide unbiased opinions that are designed to achieve long term investment results. We do this with the highest levels of trust, integrity and respect while always collaborating using a team approach.
Southern Financial Group was established in 2006 from the merger of Parrish, Cox, & Associates with Easterling & Associates, bringing together two seasoned teams with 40+ years combined experience. By partnering with an independent financial services company, we offer a broad range of investment opportunities without the corporate agenda. We have two area offices, and every account is overseen locally by a founding partner.
Chipley Location Address
Southern Financial Group
934 Main Street
Chipley, FL 32428
Chipley Location Phone
Phone: (850) 638-0388
Fax: (850) 638-0205
Dothan Location Address
Southern Financial Group
256 Honeysuckle Road, Suite 9
Dothan, AL 36305
Dothan Location Phone
Phone: (334) 699-4051
Fax: (334) 699-1579
Coronavirus Lessons: Why Diversifying Your Portfolio is Important
If you’re a beginning investor, it’s likely you’re concentrating on building your portfolio. But as important as it is to build that portfolio, you should also ensure that it’s diversified. The current market uncertainty caused by COVID-19 is a perfect example of why...
How to create an emergency savings fund in wake of COVID-19
If the Coronavirus’ effect on the markets has taught us anything, it’s that every single person reading this should start the process of creating an emergency fund. This is not just an idea, nor is it a savings account, but rather, it is a separate pool of money to...
Navigating a Financial Crisis
During a crisis, you need answers, and your financial advisor knows this. It is a scramble to find the right information, and sometimes you do not even know whom to call. So, what do you do? Well, luckily for you, we have spent some time thinking about this and have...
The Value of Investing with a Financial Advisor Instead of a Do-It-Yourself Approach
The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker - dealer, state - or SEC - registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.
Securities offered through J.W. Cole Financial, Inc. (JWC). Member FINRA/SIPC. Neither J.W. Cole Advisors, Inc. (JWCA) or J.W. Cole Financial, Inc. (JWC) nor its representatives provide legal, tax preparation or accounting advice. Persons who provide such advice do so in a capacity other than as a registered representative of (JWCA/JWC). Southern Financial Group and JWC/JWCA are not affiliated entities.
Registered Representatives of J.W. Cole Financial, whose identities and associations with Southern Financial Group are disclosed on this site, may only conduct business with residents of the states and/or jurisdictions for which they are properly registered. Therefore, a response to a request for information may be delayed. No information provided on this site is intended to constitute an offer to sell or a solicitation of an offer to buy shares of any security, nor shall any security be offered or sold to any person, in any jurisdiction in which such offer, solicitation, purchase, or sale would be unlawful under securities laws of such jurisdictions. Please note that not all of the investments and services mentioned may be available in every state.